1|. “Imagine” “Inspire”

2|. “Cleaner, Safer, Healthier”

3|. “Comprehensive / Long-term”

4|. “Accountability”

5|. “Results” “Solutions”

6|. “Hassle-Free” “No Worries”

7|. “You’re in control / You Decide”

8|. “Efficient” & “Efficiency”

9|. “Reliable”

10|. “Respect”

11|. “Renew, Revitalize, Rejuvenate, Restore, Rekindle, Reinvent”

12|. “The Simple Truth”

13|. “Consequences”

14|. “Bold Action / Getting it Done”

15|. “Peace of Mind”

16|. “Independent Certification”

17|. “Mission” “Commitment”

18|. “Cutting Edge”

19|. “Common Sense”

20|. “Convenience”

21|. “Exceeding Expectations”

Add extra adjective REAL accountability etc.
Stress outcomes, results, NOT process.

minimize evil, maximize good.

The 5 most persuasive words in the English language

    You
    Free
    Because
    Instantly
    New

The 20 most influential words, via David Ogilvy

    Suddenly
    Now
    Announcing
    Introducing
    Improvement
    Amazing
    Sensational
    Remarkable
    Revolutionary
    Startling
    Miracle
    Magic
    Offer
    Quick
    Easy
    Wanted
    Challenge
    Compare
    Bargain
    Hurry

3 words to encourage community

    Join
    Become a member
    Come along

10 cause-and-effect words and phrases

    Accordingly
    As a result
    Because
    Caused by
    Consequently
    Due to
    For this reason
    Since
    Therefore
    Thus

12 phrases that imply exclusivity

    Members only
    Login required
    Class full
    Membership now closed
    Ask for an invitation
    Apply to be one of our beta testers
    Exclusive offers
    Become an insider
    Be one of the few
    Get it before everybody else
    Be the first to hear about it
    Only available to subscribers

9 phrases that imply scarcity

    Limited offer
    Supplies running out
    Get them while they last
    Sale ends soon
    Today only
    Only 10 available
    Only 3 left
    Only available here
    Double the offer in the next hour only

28 words and phrases that make you feel safe

    Anonymous
    Authentic
    Backed
    Best-selling
    Cancel Anytime
    Certified
    Endorsed
    Guaranteed
    Ironclad
    Lifetime
    Moneyback
    No Obligation
    No Questions Asked
    No Risk
    No Strings Attached
    Official
    Privacy
    Protected
    Proven
    Recession-proof
    Refund
    Research
    Results
    Secure
    Tested
    Try before You Buy
    Verify
    Unconditional

48 ubiquitous power words

    Improve
    Trust
    Immediately
    Discover
    Profit
    Learn
    Know
    Understand
    Powerful
    Best
    Win
    Hot Special
    More
    Bonus
    Exclusive
    Extra
    You
    Free
    Health
    Guarantee
    New
    Proven
    Safety
    Money
    Now
    Today
    Results
    Protect
    Help
    Easy
    Amazing
    Latest
    Extraordinary
    How to
    Worst
    Ultimate
    Hot
    First
    Big
    Anniversary
    Premiere
    Basic
    Complete
    Save
    Plus!
    Create

9 word for shareable content

    Secret
    Tell us
    Inspires
    Take
    Help
    Promote
    Increase
    Create
    Discover